Shares prices for Dussault Apparel, Inc. (OTCBB: DUSS) jumped 20 percent to $0.06 from Tuesday’s closing price after the company announced plans to partner with Venture51 for a comprehensive marketing campaign to include web development, online strategy, and implementation of digital and social initiatives.

Commenting on the new marketing strategy, Dussault Head Designer and Founder, Jason Dussault said, “Success in this new economy requires a mix of determination, commitment and continued flexibility in adapting to create brand awareness and in expanding our market presence.”

Dussalt Apparel, based out of Vancouver, Canada, was founded in 2006 and specializes in the design and distribution of upscale apparel for men and women, expanding its product line to include custom designed hoodies, jeans, jewelry, t-shirts, hats and leather goods. The apparel is sold through various distribution channels, including specialty boutiuques, upscale retail stores, department stores as well as an online store on the company’s website.

Venture51 managing partner Brandon Zeuner expressed excitement over the new partnership with Dussualt as Venture51 prepares to take the brand “into the next level of customer & community engagement.” Zeuner continued, “We will work with Dussault(TM) to create deep connections and strengthen engagement between the strong Dussualt(TM) brands and its customers, helping them to expand their social footprint and engage in real-time.”