NeuMedia, Inc. (OTCBB: MNDL) shares soared nearly 7% Monday to 46 cents, after the Los Angeles-based global mobile data services provider announced that it has signed a letter of intent to acquire Cameo Stars, LLC a social media innovator. Volume for the stock was 48,000 shares, far short of its daily average of 179,000.

Cameo Stars, headquartered in New York, is a social marketing and entertainment company that has uniquely combined two fast-growing, multi-billion-dollar markets – virtual goods and branded content – to create a new content format, the “social cameo”, which is delivered in social media via the company’s first-of-its-kind branded social content platform.

Peter Adderton, soon to become NeuMedia’s CEO was quoted thus in the June 20 press release announcing the bid, “the acquisition of Cameo Stars demonstrates the laser focus of NeuMedia’s strategy of creating unique applications for social and mobile media. Cameo Stars’ unique platform and content, its relationships with the likes of Kim Kardashian, Dale Earnhardt Jr., Carmen Electra and other large brands, as well as its knowledge of Facebook, made it a natural fit for NeuMedia.

“Brands and content companies need to look at unique ways for consumers to interact on social networks. This puts Cameo Stars front-and-center of this incredible growth area.”

NeuMedia is at the convergence of internet media content and mobile communications. It delivers a mobile services platform that works with mobile operators and third-party publishers to provide portal management, user interface, content development and billing technology that enables the responsible distribution of mobile entertainment.