Phototron Holdings (OTCBB: PHOT) shares climbed 138.5% to 31 cents on word of exciting sales figures. Volume for the stock topped 25,000, or at least double its all-day average.

A news release put out Sept. 7 revealed that the company had increased sales by more than 78% during August, entering the second month of its new direct selling business model. August’s strong performance represented $107,000 of unaudited sales compared to approximately $60,000 of unaudited sales in July.

Phototron’s new direct selling business model will help expand Phototron’s future sales capabilities to harness the untapped demand for its innovative turn-key hydroponic gardening system.

The same release quoted CEO Doug Braun thus: “We are extremely pleased with Phototron’s results in our second full month after implementing our new business model and strategic growth initiatives.

“Significant increases in both sales and Phototron’s new affiliates demonstrate that our product and business opportunity are attractive to our target audience. In transition periods, it typically takes time to gather momentum. Now that Phototron is starting to see positive results we are confident that we will continue to see accelerated growth as we begin to focus our energies on leveraging our exciting products and new business model to consumers across the US and worldwide.”

The new direct sales model, initiated in June, represents Phototron’s new direct sales initiatives, which are expected to serve both the $30-billion home gardening market and the $1.7-billion medical marijuana community.

Phototron Holdings, Inc., based in Woodland Hills, Calif., designs and manufactures cutting-edge indoor mini-greenhouses capable of growing herbs, vegetables, flowers, fruits and terrestrial plants stronger and faster than traditional farming methods.