Tootie Pie Company, Inc. (OTCBB: TOOT) has enjoyed steadily increasing share prices for the month, up over 22 percent, to 34 cents, from 26 cents at the start of May. Contributing to the climbing share prices is the announcement of numerous new partnerships, including one with Hard Rock Hotel & Casino in Tulsa at the beginning of the month, and the announcement today that Mickey Mantle’s Steakhouse in Oklahoma City, Oklahoma, will begin serving Tootie Pies.

Don Merrill, President & CEO, commented, “There are few things more American than baseball and apple pie and so we are delighted to have our Tootie Apple Pie, the best pie anywhere, served in the legendary Mickey Mantle Steakhouse; the namesake of one of baseball’s most historic figures.” Merrill continued, “The better restaurant operators are responding when we tell them that 25% of our Gourmet Café revenues are coming from Tootie Pie sales. It only makes sense that a group that operates upscale venues like Mickey Mantle’s Steakhouse, a 2009 Wine Spectator Award of Excellence Winner, would want to add Tootie Pie to their menu.”

This newest working relationship comes on the heels of Tootie Pie declaring last week that company sales are up seven months in a row, including a 27 percent gain for the month of March. Furthermore, April 2010 unit sales jumped 13 percent over April 2009.

Merrill, discussing positive sales trends, stated, “Certainly, I expect this trend to continue. For example, I recently attended a marketing conference in New York City, where some of the top brands in America were present, networking and providing their insights as to the future trends affecting retailers.” Merrill said he was very pleasantly surprised at the interest many of these marketing executives expressed in Tootie Pie.