SPO Medical Inc. (OTCBB: SPOM) reached 15 cents in price Thursday, a leap of 114.3%, after taking on a well-known athlete. Volume for the stock surpassed 194,000 shares, towering over an all-day average of just over 18,000.

The New York-based company announced it has secured the services of Carl Banks to assist in the sales and marketing program of its SPO Wellness(TM) product line. Mr. Banks will support SPO in implementing the mass-market distribution strategy of the Company.

The initial product being launched by SPO is the Wellness 10k(TM) wristband featuring a display function that continuously measures the number of daily activities against preset recommended goals. Additional products under development include a heart-rate monitor sports watch to measure continuous heart-rate without the need to wear a conventional chest strap.

SPO President & CEO Michael Braunold, said, “We are delighted to have Carl Banks join our team – Carl brings with him many years of experience both as a successful NFL player and in the retail apparel business. He is held in high regard as a legend player and more recently for his commercial activities with licensing of sports apparel. We believe his involvement with the SPO Wellness(TM) product line will greatly enhance our ability to successfully launch our product offers in the consumer mass-market.”

Banks himself said, “I’m excited to assist in the sales and marketing efforts of the SPO Wellness(TM) product line – these products will support individuals who desire to live healthier lives and perform their daily activities in a smart and responsible way leading to a greater awareness of how to improve overall wellness.”

SPO is a leading developer of biosensor and microprocessor technologies for use in portable monitoring devices to capture life-enhancing information within four key markets: medical care; sports and wellness; homecare monitoring and security. Its patented technology uses information gathered from the reflectance of light on the human body, in a noninvasive manner, to monitor key vital signs.